Vision, Mission & Values

What is a mission?

An organization’s mission is a concise statement that defines the purpose and core reason for the existence of the organization. It outlines the primary goals and objectives the organization aims to achieve, serving as a guiding principle that aligns its actions, decisions, and strategies towards fulfilling its intended purpose.

What is a Vision?

An organization’s vision is a forward-looking, aspirational statement that outlines the desired future state or long-term goals the organization aims to attain. It serves as a source of inspiration and guidance, providing a clear direction for the organization’s growth, development, and overall purpose, often spanning several years or even decades.

Our mission

Empowering REALTORS® to excel and uphold high standards by providing them with Technology, opportunities for learning and development and advocating on their behalf.

Our Vision

The SREB is a trusted industry leader striving to advance the real estate profession and our communities alike.

The purpose of values shared:

An organization has and shares their core values to establish a set of guiding principles that define its culture and identity. These values act as a moral compass, guiding employees’ behavior, decision-making, and interactions both within the organization and with external stakeholders. Core values help create a unified and consistent culture within the organization, enhancing employee engagement, client trust, and overall business success.

At SREB, our work is guided by values that drive us forward and make a real difference:

Professionalism: We take pride in upholding high standards of accountability, integrity, and excellence within the real estate industry. Our commitment to professionalism ensures that you receive top-notch service from our dedicated members.
Trust: You can rely on us for transparent and reliable services. Our members are dedicated to making decisions you can have confidence in, and we always follow through on our promises, earning your trust every step of the way.
Collaboration: We believe in the power of teamwork and meaningful partnerships. By working together, we strengthen our communities, fostering a sense of belonging, support, and unity that extends beyond our membership.
Progressive: As a leading source of knowledge in the industry, we continuously explore ways to grow and improve. We create empowering spaces for open discussions and innovation, ensuring that we stay at the forefront of real estate trends and technologies.